Marketing and Development Manager
Description of Role
The Marketing and Development Manager is responsible for helping the institution grow by finding, analysing and evaluating new business opportunities and creating and executing strategies to exploit these opportunities to create revenue and for getting additional streams of revenue for the institution. The Manager will also be responsible, in conjunction with, the Public Relations Officer for developing a portfolio of marketing materials for promotions, advertising, media liaison and signage. The position will assist in the promotion of the University College and its values both internally and externally to the wider community.
The Marketing and Development Manager will plan and implement programs and projects that strategically engage alumni in strengthening programs and providing tangible benefits to alumni and current students. This will be done by collaborating with colleagues in the administrative offices (including, but not limited to, Admissions and Student Affairs) and the schools to create and maintain pathways for alumni participation that advance the goals of The Mico.
Requirements
- A Bachelor’s degree in Public Relations, Business Management or equivalent qualifications from an accredited university is required.
- A good working knowledge of business plans, feasibility studies, short and long term strategic plans and related documents.
- Excellent understanding of financial information, specifically related to funding requirements
- Ability to strategically assess business development opportunities.
- Excellent written, oral and interpersonal skills; demonstrated personal solicitation experience.
- Strong computer skills and knowledge of database research and maintenance.
- Ability to work with students, as well as volunteers of all ages.
- Must have strong presentation and public speaking skills.
- Proven ability to work collaboratively and courteously with colleagues throughout the Institution, alumni, other constituents and the public.
- Strong events planning skills would be an asset.
- Established ability to strategize, implement and build constituency programs and activities, along with a talent for motivating volunteers.
- Demonstrably strong organizational and team building skills
- Flexibility and initiative combined with the ability to work independently.
- Sound professional and ethical standards for handling confidential information
- Proven organization skill with ability to multitask.
- Ability to meet deadlines.